Objective
In early 2016 when I was approached, the directives to drive the site forward were clear:
- Boost traffic and attract new advertisers
- Lengthen the time users spent on the site and increase the average number of pages visits, and
- Differentiate the site design from major competitors to encourage user loyalty and direct sales
Here's what we did to get there:
SEO Strategy
In order soak up more of the market share and to compete with major competitors' (Fandango and others) considerable resources, we had to rely on smart, effective technology-driven solutions. We employed an SEO strategy that helped us capture the long tail with new, enriched site content, raised our popularity in specialized local searches for movie tickets and increased the site's overall popularity.
You are definitely on a small screen.
You are definitely on a medium screen.
You are definitely on a large screen.

Social Media Strategy & Plan of Attack
In addition to the site, we beefed up our social media presence with Facebook, Instagram, and Twitter in order to cover all bases for SEO and feed discoverability. Each social network works differently and the treatment for each account had to reflect that. With ongoing, concerted effort, MovieTimes' social media presence continues to grow. Facebook alone has grown from 100 to nearly 2500 likes in the span of 4 months.