Club Botanic

A new site to showcase their premium quality, handcrafted, sustainable bouquets and wreaths.

Founder Billy Jim Crawford’s vision was to create an easier way for people to enjoy flowers. His vision was a hip and contemporary online flower store. One part would be for everyday purchases and the other would operate like a wine club—regular delivery of display-ready bouquets and wreaths. It had to be grounded in meaningful values - quality, sustainability, and the commitment to the highest level of customer service. He came to me to design an ecommerce site that would reflect his goals.




  • Digital Branding
  • Marketing Copy
  • Website

Press Mentions

  • Street Insider
Club Botanic on iPad

Flowers Meet Tech

This project was a great way to show the benefits of cutting-edge tech with the soft and personable side of flowers and gifts personal relationships. By keeping the design modern, direct, and clean, we were able to highlight the stunning arrangements, and make it as simple as possible to turn the curious visitor into a happy customer.

Club Botanic on iPhone Screen
Club Botanic Style Guide by Josh Garcia
Why Club Botanic Page Layout by Josh Garcia
Club Botanic Various Screens
Club Botanic Various Screens
Club Botanic Various Screens
Club Botanic Various Screens
Club Botanic Art Direction Collage

“Josh was a skilled designer who sharply understood user experience and was deliberate with his marketing tactics and implemented them with great attention to every detail. He actively stayed abreast on the latest trends so I had full confidence in his ability.”

Club Botanic Product Shot