Founder Billy Jim Crawford’s vision was to create an easier way for people to enjoy flowers. His vision was a hip and contemporary online flower store. One part would be for everyday purchases and the other would operate like a wine club—regular delivery of display-ready bouquets and wreaths. It had to be grounded in meaningful values - quality, sustainability, and the commitment to the highest level of customer service. He came to me to design an ecommerce site that would reflect his goals.
- Digital Branding
- Marketing Copy
- Street Insider
Flowers Meet Tech
This project was a great way to show the benefits of cutting-edge tech with the soft and personable side of flowers and gifts personal relationships. By keeping the design modern, direct, and clean, we were able to highlight the stunning arrangements, and make it as simple as possible to turn the curious visitor into a happy customer.